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Gender Bending Ladybirds: the Box Set

Shameless bout of nostalgia brought on by the box set of Ladybird cover postcards that arrived in the post the other day. Ohhhhh! Beaky the Greedy Duck! That was MINE - in a family of five children, books were read by us all but we had a strong proprietorial sense of which ones belonged to us. One Christmas my brother and I received each other’s books - he had Puppies and Kittens and I got Tootles the Taxi. By the time my mother realised the mistake it was too late - they had been unwrapped and possessed. But the anxiety over this piece of literary gender bending was palpable - I was watched carefully for signs of growing up in to Andrea Dworkin. Anyway, whoever chose the Ladybird selection clearly had a different childhood experience - it is heavily slanted towards the “educational” ones. Where’s Tiptoes the Mischievous Kitten? The Discontented Pony? The Conceited Lamb? (they were mine too). And Cocky the Noisy Rooster (my brother’s - clearly to make up for the girly kittens)? Pity the poor child who found ‘The Public Services - Gas’ or ‘The Postman and the Postal Service’ in their Christmas stocking… But the box of one hundred cards would make a great present for anyone who grew up in the Fifties and Sixties or who is interested in design. They are fabulously retro.